Exploring ideas through visuals. Here's a glimpse of some marketing collaterals and my design experiments.
Matcha Chocolate – Ingredient-Led Visual Concept
This design is a personal exploration in creating a marketing-focused video ad for a matcha chocolate bar. The goal was to visually communicate the richness and uniqueness of the product by highlighting its core ingredients — matcha, pistachio, and raspberry — in a dynamic, eye-catching layout.
The composition centres the chocolate bar surrounded by a vibrant explosion of its flavour components. Each ingredient was chosen for its visual identity and role in the overall taste profile, creating a multi-sensory experience through motion and form. The green background reinforces the product's natural tone while allowing contrast with the raspberry accents, evoking both freshness and indulgence.
Designed entirely in Canva, the piece focuses on food visuals' emotional and sensory impact, aiming to attract attention, stir appetite, and emphasise the product as the hero.
Bloom & Bliss – Hero Animation for a Floral Brand
This hero section was designed for a flower shop landing page to introduce the brand through motion and atmosphere.
The video features soft pink tones and delicate flowers — including garden roses, Bengal roses, and Chinese roses — gently moving in the wind, creating a soothing and immersive visual.
The store name, Bloom and Bliss, is seamlessly integrated into the animation, reinforcing the brand identity as part of the experience rather than a separate overlay. The composition is clean and spacious, evoking calm, refinement, and beauty.
This concept was created to express elegance and serenity, while capturing the timeless charm of floral design in a modern digital format. It sets the tone for a browsing experience that feels personal, warm, and visually intentional.